About us


Ulf Byström & Jan Fjellström

Rock Group Sweden AB and its brand Gneis® was founded in 2006 by Jan Fjellström and Ulf Byström.

The underlying motivation for the two fathers was a common problem – they couldn't find outdoor clothes with the level of quality and design they wanted for their own children. They agreed upon the notion that kids should not need to be cold or wet when they are playing outside in the winter. So they decided to develop a collection of really well designed garments made with the best possible materials. The brand Gneis was born.

In the spring of 2006, Jan and Ulf started looking for families interested in helping them to test the first collection of Gneis clothing. In no time at all, they had over 2.000 test pilots lined up. During that first winter of 2006-2007, the new company distributed more than 26.000 products all over the country in a gigantic testing program.

Insights, lessons and experiences from this and following years of testing has resulted in a great number of successful products that allows our children to enjoy our winter months whitout getting wet or cold.

As of 2011, Jan Fjellström has left the company.

Copyright © 2012 Rock Group Sweden AB. All Rights Reserved
Technical contact: sysman [at] rockgroup.se